Categories: General Date: Sep 2, 2014 Title: Sharon Swendner Joins The Stow Company as Vice President of Marketing and Communications
HOLLAND, MICH., September 2, 2014 -- The Stow Company Inc., a leader in custom home storage and organizational products, today announced the appointment of Sharon Swendner as the vice president of marketing and communications, effective immediately.
As a member of the senior management team, Swendner will oversee all marketing strategy and execution, and will lead efforts to strengthen consumer branding and channel marketing in support of the company’s goals.
“We are very pleased to have Sharon join Stow,” said Frank Newman, president and chief executive officer. “Her wealth of experience, strong leadership abilities, and diverse background in marketing will serve the company well as we further expand our presence and strengthen our reputation for excellence in the growing home organization market. I am confident Sharon’s expertise and leadership will be instrumental in driving Stow’s continued growth and profitability.”
Swendner comes to Stow with more than 25 years of senior-level marketing experience. Prior to joining Stow, Swendner was director of marketing planning and communications at Sears Home Services. In this role, Swendner was responsible for marketing planning, strategy and execution of online and offline programs for Home Improvement and eCommerce Parts business. Previously, she served as president of .Com Marketing Inc., an interactive marketing agency specializing in SEO/SEM, social media, email marketing and web development and design, where she was responsible for overseeing operations, business development, product and service. In addition, Swendner was vice president of marketing for Centex Brands and Business Solutions and also served as regional marketing director for Centex Homes and national marketing director for Wayne Homes. Prior to Centex, Swendner held marketing leadership positions at companies that include Certified Vacations Group, American General Finance, Nielsen/Claritas Inc., and Times Mirror Cable.
Swendner earned an MBA from Arizona State University and holds a bachelor’s degree in marketing from Florida Atlantic University.
“I am thrilled to be joining The Stow Company team and for the opportunity to leverage my marketing experience to help accelerate the growth already achieved here,” commented Swendner.
About The Stow Company
Founded in 1984 in Holland, Mich., The Stow Company is the leading provider of storage and organization systems for all areas of the home. With manufacturing facilities in Holland, Mich., and Indianapolis, Ind., the company’s innovative products and services are tailored to customers’ needs through four distribution channels. ORG Home® custom solutions are available through a nationwide network of authorized design and installation dealers (www.ORGHome.com). EasyClosets® do-it-yourself, custom-cut products are sold online at www.EasyClosets.com. Easy Track® modular storage systems are available through leading home improvement retailers (www.EasyTrack.com). Distinctive Wine Cellars™, available through authorized design and installation dealers, provides custom wine cellars and storage solutions (www.DistinctiveWineCellars.com). The Stow Company is part of The Windquest Group.