Categories: General Date: May 24, 2010 Title: Windquest Companies rebrands as The Stow CompanyThe Leading Provider of Home Organization Solutions rebrands with affirmed focus.
Celebrating its 25th anniversary, home organization innovator Windquest Companies Inc. is rebranding with a new name – The Stow Company. “The Stow Company is a natural fit for our focus and passion,” said Dick DeVos, Chairman of The Stow Company. “It’s a name that we have embraced because it’s very specific to our identity. It defines what we help people do. We help them put things in order and stay organized, making life more enjoyable. Our company has continuously evolved, and moving forward now as The Stow Company is an exciting step for our next 25 years and beyond.”
Even with a challenging market environment, The Stow Company continues to invest in and grow the company. Revenues for The Stow Company, which encompasses the ORG, Easy Track, EasyClosets.com and ProClosets.com divisions, were up 25 percent year over year after the first quarter of 2010. The Stow Company products include closet organizers, garage storage, kitchen pantry organizers, wall beds, entertainment centers, mudroom storage and more, as well as organization solutions for business and home office applications.
“As the market leader, we’re always focused on providing solutions that meet the needs of the end-consumer. That focus includes high quality, which we know our customers and business partners expect and which we expect from ourselves. We also continue to evolve in how we serve our customers,” DeVos added. The company offers solutions at a variety of price points and can accommodate homeowners who want to hire someone to design and install solutions as well as those who would rather do it themselves.
The Stow Company products are available through three national brands, which is unique in the market. The high-service ORG brand offers turnkey professional design and installation of customized organization solutions through its authorized dealer network. EasyClosets.com’s interactive web solution offers custom closet and home storage systems that are cut to fit and easy to install. The Easy Track retail brand delivers easy-to-assemble DIY closet organization kits sold through select retail stores and home centers throughout the country.
The Stow Company’s new website brings all of its products and sales channels together in one place, showing the company’s complete offerings. The easy-to-navigate site provides links to search for local dealers and retailers, as well as the ability to design and buy closet and home storage solutions online. Visitors can learn more about The Stow Company, its history, vision and sustainability initiatives, and opportunities to join its strong national dealer and retailer networks.
“Our offerings and capabilities have evolved as the needs and expectations of consumers have evolved. We expect our growth and the tremendous change in the category to continue,” DeVos said. “We are committed to our position as the home organization category leader. As The Stow Company, the name we have taken brings clarity both within our organization and externally. It’s an absolutely exciting time.”
Established 25 years ago, The Stow Company’s corporate headquarters are in Holland, Michigan, with locations in Georgia and New Jersey. The Stow Company manufactures a complete range of organization solutions including closet organizers, garage storage systems, pantry organizers, wall beds, laundry storage, office organizers, entertainment centers, mudroom storage and more. The organization systems are marketed under the company’s ORG, EasyClosets.com, Easy Track and Pro Closets operating groups. The Stow Company is part of the Windquest Group, a management company in Grand Rapids, Michigan. For more information, visit www.TheStowCompany.com.