The Stow Company
May 10, 2017

New EasyClosets Adjustable Shoe Organizer Elevates Shoe Organization


Flexible new shelving system adjusts to organize shoes for every style and season.


HOLLAND, Mich -- EasyClosets®, a leading online DIY organization solutions provider, is giving consumers more efficient ways to organize and store their shoes with the launch of an innovative new organization system: the Adjustable Shoe Organizer.


EasyClosets Adjustable Shoe Organizer

For many consumers, collecting shoes is a pleasure, but storing them can be a source of pain. Piling shoes on the floor, storing them out of sight in boxes or bins, or keeping them in various places around the home can lead to limited access and visibility. Other shoe storage products, including standard shoe racks, cubbies, pocket shoe organizers, or shoe boxes, may not fit their shoe collection perfectly or adapt easily when they update or add more pairs.


“When it comes to shoes, ease of use equates to frequency of use,” said Jon King, Design Manager for The Stow Company, the parent company of EasyClosets. “If you have no simple, intuitive way to get a new pair of shoes into your closet system, they’ll likely stay in the original box, eliminating visibility and leaving you with an array of containers that have no dimensional or visual relationship to each other.”


In response to these challenges, EasyClosets created the Adjustable Shoe Organizer. “Our goals were to make it much easier for consumers to add or remove a pair of shoes without impacting their entire organization system – and to make it easy to see and access each pair they own,” said King.


This flexible new organizer adjusts easily as shoes and seasons change, provides organization for every pair in one place to improve visibility, and maximizes use of vertical storage space with a clean, elegant appearance.


Flexibility

Featuring sturdy powder-coated steel shelves that can be moved up and down easily, the Adjustable Shoe Organizer creates individual storage spaces for each pair of flats, heels, and boots. This allows consumers to tailor storage to their own shoe collection and adjust the shelves to maintain a perfect fit as their collection grows or changes. Held in place by removable metal pins, the shelves can be moved without tools, making it simple to add, remove or rearrange shoes.


“With many shoe storage systems, multiple types of shoes are placed onto each shelf, making vertical spacing between shelves subject to the height of the tallest shoe,” said King. “Varying shoe height results in a loss of space. That’s what makes the Adjustable Shoe Organizer so innovative - the slim, individual steel shelves give each pair its own designated storage space, resulting in a more efficient solution.”


Visibility

A convenient centralized location makes it easier and more efficient to find and put away shoes every day. With the open design of the Adjustable Shoe Organizer, every pair remains visible, making it possible to browse an entire shoe collection at once, then grab and go.


Elegance

Refined aesthetics make the Adjustable Shoe Organizer a pleasure to have in the home. Available in four on-trend color options for individual customization, the steel shelves feature a slim profile with a clean, modern look. This space-saving design leaves more room between shelves for storing shoes and ensures that shoes – not hardware – remain the focal point.


The Adjustable Shoe Organizer also integrates seamlessly into an EasyClosets custom closet system. EasyClosets’ intuitive online design tool makes it fast and simple to create your own organizer, and professional closet designers are also available to provide design suggestions, answer questions, or create custom designs at no cost to the consumer.



About EasyClosets
EasyClosets, a brand of The Stow Company, is a leading online provider of do-it-yourself custom storage and organization systems for all areas of the home, including closets, pantry, laundry room, entryway, and living areas. EasyClosets products are sold primarily online at EasyClosets.com and shipped direct to customers’ homes. For more information, visit www.EasyClosets.com, the brand’s Pinterest pages, or join the conversation on Facebook at facebook.com/EasyClosets or on Twitter (@easyclosets).